Embarking on a new personal venture, “Built by Ray”, I sought to create a distinctive logo and visual identity to encapsulate its essence.
Logo & Visual Identity Design
Project Overview
Client Profile
Client: Built by Ray
Type: Personal Project
Role: Graphic Design & Brand Design
Challenges & Objectives
Project Imperatives
The mission was clear: shape a logo and forge a visual identity for my personal brand, Built by Ray. The project timeline was set at 40 hours, ensuring a focused and efficient design process.
Crafting the Solution
Project Approach
The journey commenced with a meticulously crafted creative brief, defining the brand’s personality, values, colour palette, and target market. From this foundation, I created three distinct logo design concepts, inviting valuable feedback to refine and enhance.
Design Evolution
After several rounds of dedicated revisions, the logo design emerged in its final form. This visual representation embodied creativity and eloquently communicated the brand’s core values of creativity, empathy, and stability.
Typefaces
- Big John
Skills & Tools
This project came to life through the adept use of the following skills and tools:
- Adobe InDesign
- Adobe Illustrator
- Adobe PhotoShop
Project Outcomes
Logo Brilliance
The culminating logo stood as a testament to creativity, casting a spotlight on the brand’s intrinsic values of creativity, empathy, and stability. Supported by comprehensive brand guidelines and logo variations, the Built by Ray identity was born, ready to leave an indelible mark.