Measurable Genius undertook the task of revitalizing the restaurant menu for the local historic gem, 1886 Buffalo Cafe.
Restaurant Menu Design
Project Overview
Client Profile
Client: Measurable Genius / 1886 Buffalo Cafe
Type: Employee Project
Role: Graphic Design
Challenges & Objectives
Project Imperatives
The primary mission was to redesign the menu for this beloved local historic restaurant. The project was time-bound, with an allocation of eight hours to complete the task.
Crafting the Solution
Project Approach
Our journey commenced with a detailed creative brief that encompassed the restaurant’s logo, history, target audience and the existing menu. Armed with this information, I embarked on designing a new menu.
Typography Elegance
The central focus was on typography. We selected a slab serif typeface to infuse the menu with a robust and timeless appearance, resonating with the historical charm of the restaurant. This choice contrasted with the more delicate look of a traditional serif typeface.
Skills & Tools
This project was brought to life through the expert use of the following skills and tools:
- Adobe InDesign
- Adobe Illustrator
- Adobe PhotoShop
Project Outcomes
Menu Makeover
The final menu served as a testament to the rich history of the 1886 Buffalo Cafe. Its typographic transformation artfully conveyed the restaurant’s storied past, preserving its historic essence while elevating the dining experience for its patrons.