Mothership Media

Mothership Media sought to establish its brand identity by commissioning a logo design and social media branding for their new venture.

Client: Mothership Media
Type: Freelance Project
Role: Graphic Design & Brand Design

The project’s core objectives revolved around the creation of a captivating logo, the production of essential visual identity documents and the development of assets for social media branding. The entire project was allocated a timeframe of 80 hours.

To ensure consistency and foster brand recognition, I made deliberate choices regarding the colour palette and typography. This foundation guided the creation of three distinct logo design concepts, which were then subjected to rounds of feedback and revisions.

After three rounds of fine-tuning, I arrived at the final logo design that encapsulated Mothership Media’s essence. Subsequently, I embarked on crafting vital supporting documents. These documents encompassed various logo variations and comprehensive brand guidelines.

Once the logo and brand guidelines were in place, attention shifted to the social media branding phase. This entailed creating user profile pictures, design assets, banner images and post templates that would harmonize with the established visual identity.

The project was brought to life through the adept use of the following skills and tools:

• Adobe Illustrator
• Adobe PhotoShop
• Adobe InDesign

The logo design and social media branding project for Mothership Media culminated in a visually striking and cohesive brand identity that artfully mirrored the essence of the business. The selected logo and branding assets were warmly embraced by Mothership Media, earning praise from internal stakeholders and resonating positively with the target audience. This project was not just about visuals but about crafting a distinct and memorable identity for Mothership Media.