Measurable Genius embarked on a mission to design a distinctive logo and visual identity for a new brand, “The Mindset Strategist.”
Logo & Visual Identity Design
Project Overview
Client Profile
Client: Measurable Genius / The Mindset Strategist
Type: Employee Project
Role: Graphic Design & Brand Design
Challenges & Objectives
Project Imperatives
The primary goal was to design a logo and formulate comprehensive visual identity documents for a third-party brand company’s client. The project was allocated a timeline of 20 hours.
Crafting the Solution
Project Approach
To shape this brand identity, I leveraged a creative brief provided by the third-party brand company. This brief encapsulated essential elements, including the brand’s personality, values, colour palette and target market. I drew upon these insights to craft three distinct logo design concepts, opening the doors to feedback.
Design Evolution
After three rounds of meticulous revisions and fine-tuning, the final logo design was solidified. This logo artfully translated creativity while shining a spotlight on the brand’s fundamental values of trust, compassion and reliability.
Typefaces
- Nexa Bold
Skills & Tools
This project was brought to life through the expert use of the following skills and tools:
- Adobe Illustrator
- Adobe PhotoShop
- Adobe InDesign
Project Outcomes
Logo Brilliance
The culminating logo showcased a harmony of creativity, embodying the brand’s core values of trust, compassion and reliability. This logo was a testament to our commitment to visually represent the brand’s essence and principles.