Stampede Dreamhome

Homes by Avi set out to create a brochure website to complement their annual Stampede Dreamhome marketing campaign.

Client: Homes by Avi / Stampede Dreamhome
Type: Contract Project
Role: Front-end Web Development

The project revolved around the development of a responsive brochure website, with provisions for updates during the marketing campaign’s duration. The website development phase was allocated 80 hours, with an additional 40 hours earmarked for updates over six weeks.

The in-house designer spearheaded the creation of the visual design and information architecture as part of their internal process. Subsequently, I was tasked with bringing these designs to life by implementing the visual concepts and constructing the front-end web page templates.

Our collaborative synergy extended to close coordination with the Marketing and IT departments. We collectively shaped the site’s structure, crafted the requisite user interface components and meticulously developed web page templates. This comprehensive process involved slicing Photoshop documents into functional assets, writing front-end code and subjecting the website to rigorous cross-browser compatibility testing.

The project harnessed the power of the following skills and tools:

• Adobe PhotoShop
• HTML & CSS
• JavaScript & jQuery

The success of the project was primarily gauged through the client’s response to the introduction of a responsive layout. This marked a significant milestone for the client as it was their inaugural experience with a fully responsive website. It granted their marketing team the versatility to reach a broader audience on mobile devices.

One of the key takeaways from this project was mastering the development of responsive layouts. This endeavor marked my first foray into crafting a 100% responsive website. It afforded me the opportunity to delve into the intricacies of fluid layouts, breakpoints and CSS media queries, enhancing my skill set and understanding of responsive web design.