Our mission was to craft an impactful event program presented in the format of a CD case for the inaugural performance of the Calgary Drop-In and Rehab Centre’s non-profit music therapy program, “Shelter From the Storm”.
Event Program Design
Project Overview
Client Profile
Client: Calgary Drop-In and Rehab Centre
Type: Employee Project
Role: Graphic Design, Print Design
Challenges & Objectives
Project Imperatives
Our primary objective was to conceive an engaging and aesthetically pleasing event program for the debut of the “Shelter From the Storm” music therapy program. The format chosen was a CD case, and it entailed crafting a 20-page CD booklet and tray card, meticulously designed and press-ready.
Crafting the Solution
Project Approach
Our approach involved an exploration of design elements and careful consideration of content organization. We aimed to create a program that would captivate and inform the audience, paying homage to the essence of the music therapy program.
Skills & Tools
This project was brought to life through the expert use of the following skills and tools:
- Adobe InDesign
- Adobe PhotoShop
- Adobe Illustrator
Project Outcomes
Visual Brilliance
The resulting CD case event program exemplified visual brilliance, embracing the spirit of the “Shelter From the Storm” music therapy program. It seamlessly combined captivating design with informative content, serving as an engaging guide for the event’s attendees. This project was not just about design but about delivering a memorable and informative experience for a noteworthy cause.
Measuring Success
The inaugural performance gave the Calgary Drop-In and Rehab Centre’s music therapy program the needed exposure. Since it’s inception in 2015, the project has resulted in concert performances, a TELUS web-series, and two full length studio albums.