Boardwalk Rentals

Boardwalk Rental Properties embarked on a mission to breathe new life into their flagship website, “bwalk.com.” The primary goal was to transition from a fixed-width layout to a responsive design, ensuring a seamless user experience across various devices.

Client: Boardwalk Rental Properties
Type: Internal Project
Role: User Interface Design & Front-End Web Development

The organization tasked us with a tight six-month timeline to execute this critical web redevelopment. Our mandate encompassed designing a multilingual user interface, implementing a responsive layout and providing support for legacy web browsers.

Our primary user groups, rental property customers and rental property associates, shared similar core requirements. They sought a user-friendly platform for searching rental properties and accessing property-related information.

To ensure a collaborative approach, weekly project meetings convened with stakeholders from various departments, including operations, marketing, internet technology and public web teams. This collective effort allowed us to present project options to the team, gather feedback and secure their approval over a span of six months.

The project’s first phase involved wireframing the core user interface. Wireframes were meticulously crafted to demonstrate user interface elements, functionality and page layout. Initial wireframes for the homepage and a standard sub-page were presented to the project team for evaluation. Once approved, I embarked on the process of prototyping the user interface and developing the responsive layout.

Prototypes of the initial wireframes were brought to life using HTML, CSS and JavaScript. These prototypes were shared with the project team to provide them with a tangible sense of how user interface components would adapt seamlessly across mobile, tablet and desktop screens. Key interface elements developed in this phase included responsive containers, input controls, navigational components and informative elements.

Each section of the website underwent meticulous attention. Page templates were crafted with precision and multilingual user interface components were designed. We presented diverse design options, developed these components with utmost care and rigorously conducted cross-browser compatibility testing until every facet of the website was thoroughly refined and perfected.

Our toolkit for this project featured a range of skills and tools:

• Adobe PhotoShop
• Adobe Illustrator
• HTML & CSS
• JavaScript & jQuery

The website redevelopment initiative heralded a digital transformation for Boardwalk Rental Properties. The website now boasted a responsive design, elevating accessibility and usability across a spectrum of devices. Customers could now enjoy a seamless browsing experience, a testament to our commitment to enhancing their online experience.